Nowadays you can buy anything you can think of online, it is only necessary to search a little, sometimes even, or look for the web advertising we receive is based on hobbies or behavior on the web. This means that there is great competition in the sector and we have to be creative to stand out and be successful in our business .
If you are reading this post, you probably have or are considering setting up your own online retail business . You are right to learn about different techniques to make your project go ahead.
Below we are going to offer you a series of tips to help you that are more or less ordered according to how we advise you to carry them out.
Attractive web design
Our store must be beautiful, that is logical. There are numerous tools that can facilitate your work, it is in your skill and ability to create an attractive design to make the user feel comfortable in it. As we all know there are great powers of online sales , they have already tried different designs to see which one offers the best results, and users with shopping habits are used to it. With this I am not saying to copy them, but it is not necessary to reinvent the wheel.
Make a functional
website
First, put yourself in the shoes of a user who is viewing your retail store. It doesn't look good on the mobile, you take the computer. You browse in search of a product, you can't find it. You use the search engine, it shows you strange things. When you finally find it and add it to the cart, you have to go through numerous screens to make the purchase.
You leave the web and you may not even try again. So that this does not happen to them, you must create a responsive website, with a good loading speed and easy usability .
Improve the data in
your conversion funnel
As we already discussed in the article on how to attract customers from the retail sector, it is important to have a low number of phases from when a user enters a website until they make the purchase and the ideal is that the maximum number of them advance in the different phases of funnel.
To do this, you must work to increase the percentage of visitors that progress from one phase to the next. The issues can be design, usability, or functionality.
Content marketing
In this sense, it would be very interesting for your business to use this type of marketing that will help you to be more united with your customers . If you can, create a blog and post short, useful articles for your potential clients. In many sectors it helps to keep customers "close" to you.
Analyze and
Experiment
There are numerous tools to analyze user behavior on your website and once you begin to understand them, you will see their incredible potential. You can know practically everything a user does from the moment they arrive on your website. To such an extent that once you have analyzed the same thing, you come to the conclusion, for example, that despite your numerous advertising campaigns, you only sell products to women between 25 and 35 years old who have visited your website through your Facebook posts. And you discover that you are wasting money in the rest of the campaigns since they do not bring you any benefit.
Experiments (for example A / B test ) are perfect to check which design works best on your site. The users, without knowing it, participate in them and you simply analyze which users have best fulfilled the objective set on your website, whether those who have seen the bottom of the page in black or white, or any other test you carry out.
SEO strategy
The objective of the previous points was mainly that the users who come to your website have everything in perfect condition to stay in your online retail business and increase sales, which is what this post is about.
But now we are faced with the problem of how to get visits on my website. At this point you should know who your competitors are, what words about your products are most searched for by users in search engines, etc. All that information should help you to set up your website in an efficient way so that the search engines position your site in good positions for your interests. It is a medium-long job but it is worth doing it correctly. If you need help to carry out these types of strategies we can help you, contact us here .
SEM advertising
campaigns
To increase online sales in retail in the short term, I recommend that you use SEM advertising campaigns. There are different types, search, display, video, shopping, etc. What is usually more effective in the short term are usually search campaigns, they must configure the campaign well and choose well the keywords, ads and landing pages, to obtain good results. But that is careful with what you spend that you can shoot.
Use social media
Whether or not your retail store has a physical store, you must be present in them. Since many people use them as a method of searching for information and to stay informed about issues or products that are to their liking.
Use the content created in the content marketing parts together with more sales-oriented publications to attract and maintain followers in the different channels. This way, both your sales and the impact of your publications will grow.
Email marketing
Another option to get visits, and sales, is advertising through email. To do this, you must get a list of addresses, working the way to get visitors to your website, followers of the networks, or buyers themselves, leave their email to receive promotions or advertising. In this way, if they don't remember you, you make them see you yourself.
Build loyalty with your customers
Finally, we recommend using all the techniques discussed above to attract new customers in order to retain the customers of your retail business. With this, you can develop email marketing campaigns, remarketing in Adwords, publications on social networks, with the aim that these same clients become the future again.
To finish ...
With all this process done, you can increase the sales of your online retail business. If, despite everything, you cannot increase sales, it is because you have failed in any of the steps and we recommend contacting a trusted professional agency to check the status of your store and recommend actions. Keep in mind that professionals are dedicated to improving these points daily and developing them faster and more professionally.
Posted By: Abdul Rimaaz
