How to do Lead Generation for e-commerce

 

If you want your e-commerce to be successful, you need to do Lead Generation. How to do it for an online shop? Read more on the PMI Blog and, if you want, request a consultation.

Running a successful e-commerce requires a steady stream of customers . This is a goal that is achieved when doing lead generation. This term indicates a process that leads an activity to create a database of contacts of people who could potentially be interested in what is being sold. Only in this way you can reach the main goal: the loyalty of the customer , to give additional luster and stability to their brand.

With a competitive strategy you can attract qualified traffic to your e-commerce site and direct it towards the sale, until the subject is ready to make a purchase. Here are six tactics you can use to generate leads in ecommerce.

Search Engine Optimization (SEO)

Study how your potential customers buy the products they want online. In most cases, they will start by looking for the articles they need on search engines like Google. With an SEO NYC strategy , improve your site to help your pages rank in the results of those searches. This makes it easy for potential customers to find you, and allows you to focus your marketing budget on people actively searching for your products.

Pay-per-click (PPC) advertising

While SEO is the best long-term strategy for ecommerce lead generation, running pay-per-click (PPC) ads on platforms like Google Ads is an effective way to reach users as you try to scale the SERP.

PPC is also useful for competitor keywords that have a clear purchase intent but are dominated by the competition. When creating campaigns, you decide where you want your ads to appear based on the keywords users are looking for . If you sell running shoes, for example, you might see an ad in search results for "women's trail running shoes".

Content marketing

Many of today's consumers inquire about the products they want before buying them. They want to know which products represent the best options for their needs, which offer the best value for money, and which are the most popular with other customers. You can provide all of this information and more as part of your content marketing strategy. Post articles, social content, and more to help your customers make purchasing decisions.

Read also:  PPC campaigns: why are they so important to a business?

 The topics you choose depend on your industry and your products, but you can range from specific product buying guides to blog posts on the latest trends to articles with helpful tips. When you provide desired information from your ecommerce leads, you can help the user choose what to buy and build a trustworthy reputation as a useful resource in the process.

Social media

The social media is a valuable marketing tool, as they represent the perfect channel for interacting with customers and show off your brand personality. Some platforms also offer effective advertising options.

On Facebook, you can run ads designed to drive traffic to a specific page on your site and use highly specific targeting options to reach the audience you want. These options range from basic demographic information like age, gender, and location to more advanced options like interests, career, education, and past actions on Facebook . When you use these targeting options, your ads bring you the exact audience you want for your site.

Email Marketing

Not all e-commerce visitors will be ready to purchase on their first visit. However, many of them will be ready to provide their email addresses in exchange for a discount or some other incentive. Use email marketing services to stay connected with those ecommerce leads and encourage them to come back to your site.

You can inform your subscribers about new products, notify them of sales, and share any other information they might find interesting. You can also use automated campaigns to send specific messages to your subscribers based on the actions they take on your site. If a customer adds a product to their cart but leaves without buying it, for example, you can send them an email with a link to complete the transaction.

Conversion Rate Optimization (CRO)

When a visitor comes to your site, you want them to convert in some way. This could mean making a purchase, signing up for an email newsletter, or other action that pushes them through the sales funnel. The ' conversion rate optimization , or CRO , is the process of testing the elements on your site to see which are most effective in bringing convert your visitors. You can test everything from the layout of your product pages to the calls-to-action you use, and find that information to improve your site in order to achieve as many conversions as possible.

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