Digital Marketing Tips for a Moving Company

 

The online presence is now essential for the activities of any sector. If you have a moving company, we suggest you evaluate some opportunities offered by digital marketing to promote your services

Before embarking on the path of digital marketing, it is essential to set up an action plan that sets goals and budgets. Without this preliminary step, any strategy will be not only ineffective, but also uneconomic. In this article we focus on a specific sector and indicate how to implement an online presence and how to increase the visibility of a moving company.

Google My Business: local marketing opportunities

Google's platform dedicated to local businesses is called Google My Business. The creation of a card is free and offers many benefits to the holders of service activities and retail. The first is to have an online presence , the second - even more important - is that that presence is optimized for SEO. In fact, Google indexes contact information and information regarding services / products, obtaining them from the GMB platform.

The company file consists of these sections:

·         Contacts such as telephone, email, direct messaging.

·         Geographic positioning on a navigable map (Google maps).

·         Business services / products.

·         Customer reviews.

Promoting a moving company: the importance of local directories

The old telephone directory has not disappeared, it has only evolved with the advancement of technology. Its function of user-company contact is now performed in 2.0 mode by local directories , such as Pg Casa and PagineGialle. These are real online portals in which information on companies and commercial activities is organized in a list, divided by geographical area and supplemented by in-depth information sheets. The cards are enriched with information (eg company name, address, opening hours, telephone number, etc.) and with multimedia contents that drive the company's online presence, intervening on the optimization of Local SEO, so that the user looking for a moving company nearby will find your company, together with the possibility of immediate contact.

Removal Company: better blog or website?

If you intend to invest in a website you will have to structure it in such a way that it has the possibility of positioning itself on the search engine, otherwise you will have no chance of being found. The intervention of a professional in the sector, at least in the planning consultancy phase , is highly recommended. A responsive site is generally an institutional showcase to present your business and publish contacts. The blog, on the other hand, guarantees an easier natural positioning and focuses on less 'static' content, but requires an editorial plan and time for updating, which must be almost daily to be effective.

Facebook for moving company: page and groups

The Facebook page is an excellent tool for the online promotion of a moving company, because it allows you to take care of your digital presence and to have an unfiltered contact with users, keeping the engagement rate high . It is also very easy to create: just follow the same steps as creating a personal account, set the privacy, fill in the information field and choose the most suitable category.

The contents must be fresh and original in order to involve the target audience , such as photo gallery for the presentation of the staff, posts with suggestions for organizing a move etc. As for groups, very useful are those of local communities, such as " I look for and offer services to ...”, On which you can also share the contents of the Fan Page.