Serving all types of customers well is fundamental to the success of any company. This requires a thorough understanding of the particularities of each of these profiles, as they have very different needs and motivations.
Is your marketing strategy prepared to deal with different customer profiles? The undecided profile, for example, requires an entirely different approach than that used with the specialist. Confusing the strategies can be disastrous for your results.
Everyone likes to be treated well when interacting with a brand. It is even better when the company is able to understand your needs and has a communication fully adapted to them. That's what you need to focus on in your campaigns.
Here's how to deal with the main types of customers in your marketing strategy:
The
undecided
The secret to selling to the undecided is to help you find out what you want. To do this, you need to give them the opportunity to answer questions about your needs or get them to make their intentions clear through interaction with your content.
The decided
This type of client already knows what he wants, as he has researched extensively on the subject and is familiar with the topic. Therefore, you do not need to convince him to adopt a certain type of solution, but to buy your product.
The
specialist
This is a type of customer who understands the subject of your product. Because it consumes a lot of information related to what you want, you are not convinced by superficial approaches. To convince you, it is necessary to go beyond them and make clear the value of your product in relation to competitors .
The angry
Whether due to a previous negative experience or lack of patience, characteristic of his personality, this type of client requires a lot of care. It is important to be objective when interacting with him and explain the value of his solution well.
The confused
As the name implies, the confused customer is not sure what he wants and also has difficulty expressing it. It represents a challenge for your communication, even more if you are suspicious of your information. Have patience and unravel, at each interaction, the real needs of that client and then offer the right solution to him.
The skeptic
This customer profile may already know the type of product or solution you need, but you are not entirely convinced that your product is the best option. In this case, it is essential to conduct demonstrations that prove the quality of what you are offering.
The brand
advocate
It must be one of your missions to have more and more customers of this type. These people have already been positively impacted several times by your brand and today they are responsible for attracting more customers to you. Your role is to continue adding value to their experience, possibly even offering extra incentives to promote your brand.
Taking into account the differences and peculiarities of each type of outstanding customer, you already have everything you need to start planning your marketing campaign. Do not leave anyone out and try to identify the most common profiles in your segment. Bet on digital marketing segmented communication and enjoy the good results.
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Posted By: Abdul Rimaaz
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