How to turn a hobby or interest into a job

Can you do something really well? Do friends and acquaintances recognize you a particular skill? You may have a talent to invest in. So let's see how to turn a hobby into a job and start monetizing doing what you like.

Making your passion a real job is the dream of many people. After all, being able to earn money by engaging in the activity that we are most passionate about is an absolutely acceptable aspiration. The Web has expanded the possibilities of transforming this dream into a real opportunity to be seized on the fly.

So find out how to turn a hobby into a job, first of all also becoming aware of the difficulties in order to avoid a bitter disappointment.

In this article we present 5 hobbies that allow you to earn and offer practical suggestions for those who want to be the architect of their own fortune , making use of intellectual and manual skills.

How to turn a hobby into a job: 3 general rules

Talent is not enough

It takes discipline and sacrifice to make a hobby a job . You have to learn both to manage time and to set a budget for expenses. Willpower is another element that makes the difference: at the beginning it can be hard, but if you give up at the first difficulties, the road to the dream will stop immediately.

Invest in yourself and your passion

Start-up costs are unavoidable. These are the main types of possible investments:

Self-training : staying up to date on industry news, allows us to offer the services / products most requested by customers. Taking courses is therefore a way to invest in one's talent and transform a hobby into a job in a professional way.

Goodwill : depending on the job you may need hand tools, cooking tools, photographic lenses, a new word processing program etc.

Promotion : Customers need to be able to find you, and for that to happen, your online presence needs to be optimal. Online paid advertising, such as Google Ads and Facebook Ads, allows you to reach many potential customers, even with not too expensive budgets. As for social networks, the Facebook page , the YouTube channel and the Instagram account are essential to build the Brand Reputation.

Depending on the type of business, you will need to focus more resources on one platformrather than on another. Finally, the website remains a primary resource for online presence. Depending on whether you sell products or services, you can opt for a showcase site or an e-commerce site, while paying attention to the optimized structure of the site.

A hobby is a hobby and a job is a job

Dedicating yourself to a passion in your free time is a very different thing from committing to making it a profitable activity. The work involves obligations relating above all to the satisfaction of the users , without which there can be no gain. It means that their satisfaction comes before yours and that, without giving up your 'trademark', you will still have to satisfy them in the time and manner requested by them.

Earn money with handmade

Craftsmanship is synonymous with uniqueness and originality. If you like to make candles, embroider, create jewelry or ceramic objects, you could start a market test among friends and relatives. If it works, you are ready to move on to the next step and turn your hobby into a job. How? A Pinterest profile can help you stand out in the community that is passionate about handmade. Etsy is also a great way to experience the earning potential of your creations in the field.

How to turn your hobby into a job: writing

Do you like to write? It's a good start. You could put your passion to good use by writing content for the we b. You need SEO knowledge , an excellent command of the Italian language and strong online research skills. Paid collaborations can be found on specialized platforms such as Upwork, or with self-application from web agencies and online publishers.

Photography to make extra money

The photographic passion can become a job in different ways. You can sell the shots on stock photo sites, you can freelance for events, you can monetize with social traffic . In this regard, just think that the accounts of professional photographers are in second place on Instagram for profitability (sponsored posts) after those of celebrities. The niche factor is always decisive: you will have to choose a photographic field and have a recognizable style.

How to turn a hobby into a job: cooking

Cooking is a sweet obsession for us Italians. Among the YouTube channels and Instagram accounts there are real stars of the Web. A Google search has shown that 59% of users between 25 and 34 years old bring their smartphone to the kitchen to find recipes online. Opportunities to make money shift from views to product sales.

When the green becomes a job

Today the sensitivity towards the green that surrounds us and towards what we eat has grown exponentially. You can sell vegetables, honey and compotes at Km 0 in local markets, or through specialized e-commerce platforms. Or again, if you have a green thumb in the garden, you can propose yourself as an expert in exterior design.

Persuasive Copywriting: All the Tips

 

What is persuasive copywriting and what are its techniques? Find out how to use persuasive writing to excite, engage and convert.

There is a big difference between writing skills and the ability to be persuasive. Talented copywriters produce better content than less skilled professionals, but what matters is how persuasive that content is.

What is persuasive copywriting? In short, it is the ability to excite and involve the reader through writing, and therefore to entice the user to read the entire text and possibly to perform an action useful to the context. When a text is compelling, in fact, it plays on the emotions of the reader. To the point of inducing him to take a certain action (whether it's clicking, downloading, buying or sharing).

But what does persuasive copywriting have to be like? What are the tips and techniques to use? Let's find out together.

The characteristics of persuasive copywriting

Persuasive copywriting must have certain characteristics. The prerogative is that a text is written correctly, that it is understandable and that it does not contain errors . We start from this fundamental basis and then identify three other adjectives:

·         Short

·         Business suit

·         Relevant

Excessively long or chaotic text loses meaning and discourages the user. Reason why persuasive copywriting wants a copy - to be convincing - to be short, engaging and relevant . Furthermore, no one will be persuaded by a text that is not complete and far-sighted, but above all relevant. When we talk about relevant text, we refer to the ability to write for a specific sector, attracting the target audience envisaged by your strategic plan and increasing the rate of social engagement .

Persuasive copywriting techniques and advice

Bringing persuasive writing to life is truly an art form. Being a good copywriter doesn't include the ability to persuade. It is in fact a mix of skills and a good dose of experience, but it is possible to learn techniques that - thanks to study and application - will help to understand this type of writing.

Focus on the benefits

One of the exercises to do is to think about commercials . Thanks to this technique, you can understand how it is necessary to focus on the advantages of what you want to describe. If a commercial listed the characteristics of a product, it would immediately lose its audience. But if it focuses on its benefits, it gets the desired result.

Specificity

Don't be too vague or generic, but be specific . Try to be as specific as possible in your content: in everything from the stats you use to the words. Vague references and generic texts say nothing and lead nowhere: specificity is very important.

Consider the reader's emotions

Persuasive content must first and foremost be emotional . If a text arouses the person's emotions, that person will most likely remember it. Exciting, therefore, is a real marketing tool.

The role of word of mouth

More and more users, especially young people, trust online testimonials just as much as they trust the recommendations of a valued friend. So here, to make your content more persuasive, you can (indeed, you should) add the testimonials of those who have tried that product / service. This way you will increase consumer confidence.

When people see that dozens or even hundreds of others have left positive reviews, they are much more likely to believe you. Plus, positive reviews make you appear competent, professional and experienced.

Worry about the content

If you wouldn't buy what you sell yourself, why should your customers do it? For this reason it is essential that passion , knowledge of the subject, attachment to the product / service shine through . If you're not inspired, try to see things from the customer's point of view and put yourself in their shoes. Try to understand why you would need that product / service, and how it could change your life.

The copywriting persuasive therefore requires skill and real emotions. If you pretend, the customer notices. If you master the technique, you can turn text into a vehicle to increase your sales . Hence, talent in writing is essential, but by itself it is not enough: exercise and empathy are also needed. Eventually, though, the results will come.