Persuasive Copywriting: All the Tips

 

What is persuasive copywriting and what are its techniques? Find out how to use persuasive writing to excite, engage and convert.

There is a big difference between writing skills and the ability to be persuasive. Talented copywriters produce better content than less skilled professionals, but what matters is how persuasive that content is.

What is persuasive copywriting? In short, it is the ability to excite and involve the reader through writing, and therefore to entice the user to read the entire text and possibly to perform an action useful to the context. When a text is compelling, in fact, it plays on the emotions of the reader. To the point of inducing him to take a certain action (whether it's clicking, downloading, buying or sharing).

But what does persuasive copywriting have to be like? What are the tips and techniques to use? Let's find out together.

The characteristics of persuasive copywriting

Persuasive copywriting must have certain characteristics. The prerogative is that a text is written correctly, that it is understandable and that it does not contain errors . We start from this fundamental basis and then identify three other adjectives:

·         Short

·         Business suit

·         Relevant

Excessively long or chaotic text loses meaning and discourages the user. Reason why persuasive copywriting wants a copy - to be convincing - to be short, engaging and relevant . Furthermore, no one will be persuaded by a text that is not complete and far-sighted, but above all relevant. When we talk about relevant text, we refer to the ability to write for a specific sector, attracting the target audience envisaged by your strategic plan and increasing the rate of social engagement .

Persuasive copywriting techniques and advice

Bringing persuasive writing to life is truly an art form. Being a good copywriter doesn't include the ability to persuade. It is in fact a mix of skills and a good dose of experience, but it is possible to learn techniques that - thanks to study and application - will help to understand this type of writing.

Focus on the benefits

One of the exercises to do is to think about commercials . Thanks to this technique, you can understand how it is necessary to focus on the advantages of what you want to describe. If a commercial listed the characteristics of a product, it would immediately lose its audience. But if it focuses on its benefits, it gets the desired result.

Specificity

Don't be too vague or generic, but be specific . Try to be as specific as possible in your content: in everything from the stats you use to the words. Vague references and generic texts say nothing and lead nowhere: specificity is very important.

Consider the reader's emotions

Persuasive content must first and foremost be emotional . If a text arouses the person's emotions, that person will most likely remember it. Exciting, therefore, is a real marketing tool.

The role of word of mouth

More and more users, especially young people, trust online testimonials just as much as they trust the recommendations of a valued friend. So here, to make your content more persuasive, you can (indeed, you should) add the testimonials of those who have tried that product / service. This way you will increase consumer confidence.

When people see that dozens or even hundreds of others have left positive reviews, they are much more likely to believe you. Plus, positive reviews make you appear competent, professional and experienced.

Worry about the content

If you wouldn't buy what you sell yourself, why should your customers do it? For this reason it is essential that passion , knowledge of the subject, attachment to the product / service shine through . If you're not inspired, try to see things from the customer's point of view and put yourself in their shoes. Try to understand why you would need that product / service, and how it could change your life.

The copywriting persuasive therefore requires skill and real emotions. If you pretend, the customer notices. If you master the technique, you can turn text into a vehicle to increase your sales . Hence, talent in writing is essential, but by itself it is not enough: exercise and empathy are also needed. Eventually, though, the results will come.