Digital Marketing Strategies You Need To Know in 2019

Vertical Videos: There are approx. 80% businesses that see videos are a very important marketing strategy. And, 91% users or consumers want to watch a video about the particular product or services to know more about. With the popularization of the smartphones and change in technology, vertical videos have become more popular. The demand for vertical videos increases due to the vast use of mobile phones and everyone prefer mobile phones over laptops or desktops. Vertical videos cover the whole screen of the phone (full-screen video for mobile phones) and users love that.

Why Should You Use Vertical Videos: There are following reasons you should vertical videos and they are as follows

1.      More and More Uses of Mobile Phones: Everyone nowadays use mobile phones for accessing something or watching videos when they have free time.

2.      Mobile Friendly Social Networks: As per the latest trends and the more use of mobile phones, Social Networks going to be more mobile friendly. Because most of the people or user access Social Networks from mobile phones over Desktop or Laptops.

3.      Better Results: Research shows that if you use the vertical videos in advertising the product or service then it will get more views and engagements that benefit the business. The more engagements you get the more chances you get to convert the user.

4.      What Matters! Focus on it: None of us can decline; we want full attention of the people. Users usually don’t want to flip their phone to watch the horizontal videos; it distracts most of the users. If you are not agreeing on it so you can try it yourself to check horizontal videos perform well or vertical one.

Visual and Voice Search: No doubt most of the users like visual content over the simple text content. Gone are the days when people were interested to read long articles and blog posts. There are many peoples who like to read blogs and articles but now the demand of the visual content is increased.

Now come to the Voice Search: It is the voice recognition technology that allows people to make searches by speaking. This is the best way to perform searches when you are not in the condition of typing text and make searches. Over the years Google Voice search increased exponentially.

Artificial Intelligence: Some years before Digital Marketers didn’t recommend using the Artificial Intelligence their marketing strategies. But now it’s opposite as AI prove it’s useful for improving user experience & confidence. AI is also useful for data based experiences and AI proved it.

Virtual & Augmented Reality: AR and VR becoming more and more useful nowadays. In Digital Marketing we use these tools to build more engagement with customers.

How AR and VR Works: AR (Augmented Reality) adds visual overlays on the physical world and is usually viewed through a smartphone. VR (Virtual reality) depicts a self-contained, navigable 3D world and is usually experienced through a specialized motion-detecting headset.

Staying Ahead of the Competition: The above-mentioned strategies now an important part and need of the Digital Marketing Strategies. These strategies help you to both reach customers and where they are ready to buy. I am quite sure you will definitely follow these strategies to improve your Digital Marketing Campaigns.

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