Effective web marketing: how long does it take to get results?

Just in these days I happened to reflect on a topic always delicate: the time needed to get results online. An effective web marketing strategy also defines boundaries and boundaries.

 

The customer asks for a service, you accept and the contract finds its balance. Here, however, an essential theme is rattled off to find the approval of the protagonists: the duration of the intervention . Often the work is maintenance: to carry out a standard activity without strategic objectives.

I take as an example who takes care of the maintenance of websites. Other jobs, however, must aim towards complex goals. And not too general, focused on the outcome. Take the blog as an example : clear, it must be aimed at earning money. It must help sell and invoice. But through which goals?

All beautiful, but how long does it take?

Here we define the strategic work of a professional blogger, one of those that is not limited to writing articles. You have to understand and identify the target, you have to identify concrete strategies and write SEO key content copywriting . But once these points have been clarified, the aforementioned question arises : how long does it take? And again, the doubt becomes more and more specific: how much do I have to wait for my answers on the web? I do not know, this is the right answer.

Or better, I can make predictions. I can say that, with a continuous rhythm and the right flow of resources, a blog that I follow from a strategic perspective, has reached the steps estimated in a year. Despite being in a very competitive sector. These successes concern the positioning of web pages for informational keywords, the involvement of the public in a community, the diffusion of the brand.

The importance of the overall vision

And the sales target? When can you increase your sales with the blog? To get results in such a specific context you have to involve different figures. I have brought people potentially interested in your product or service on the blog, an effective web marketing strategy needs other pieces.

Evaluate the case of the blog. I worked on the editorial calendar. But the SEO optimization who has cured it? Does anyone take care of social media marketing? And of the various nuances related to advertising? Still, is the work of email marketing to feed the leads taken into consideration?

All this to get to an even more important point: the product or service you want to promote is worthy of attention? Is it the right price? Is it qualitatively superior? People often want miracles from the web marketing campaign, which can be well studied. The question "how long does it take" is not the right one: the whole strategy of this world will not replace the importance of a holistic strategy.

A strategy that starts from a good reflection on competition. There are several tools for the analysis of online competitors, and this is the necessary confirmation to plan the web marketing activities. With its times. Knowing, for example, which investment in terms of CPC is located around a keyword can be the right step to get a first idea about the months needed to tackle a topic.

It calculates that these tools allow calculating also the index of difficulty related to a keyword, which for Semrush means to evaluate: "The difficulty of having a good ranking among the results of the organic search for a given keyword. The higher the percentage, the greater the difficulty in obtaining a high ranking for a given keyword ".

The time needed to get results

To ask how long it takes is sacrosanct. Everything wants this information. But the advice I can give to the players behind an effective web marketing strategy are simple. The freelancer who works in this sector can give a trivial and useful indication: do not fool yourself .

You often work on optimistic information to bring the contact home. And have a new way to monetize your business. The client presses and bends you to his will. But with the passing of the weeks you realize that the situation is more complex, and that in the requested period you can not satisfy the requests. But that has received reassurance and confirmation. These situations can become annoying.

But the fault is yours alone. Because you have given probable times for certain. So the advice to web professionals is always the same: use maximum clarity and do not improvise certainties. On the other hand, I suggest another point to the client: listen to the professional's words . If you have decided to trust a name, you must trust. It takes 6 months to get certain results? Well, this is his experience. The same is true if you pronounce it with less clear words: the first points could show up after a year.

But nobody has the certainty. What does this mean? Maybe this person is not capable enough? Not able to provide the right contribution? Perhaps you could reduce the time with a larger team , but also more expensive in economic terms. Although some processes have limits that cannot be forced.

Like, for example, work on incoming links. So I tell this to the buyer: choose a professional, entrust yourself and do not expect miracles. In most cases they are defeats.

Effective web marketing: your opinion

These are the steps necessary to have an honest relationship with your client. The times necessary to obtain positive results are variable, from contextualizing project by project. There is no single vision or a recipe valid for everyone. Defining a priori temporal resources for certain web marketing activities is difficult.