Just in these days I happened to
reflect on a topic always delicate: the time needed to get results online. An
effective web marketing strategy also defines boundaries and boundaries.
The customer asks for a service, you
accept and the contract finds its balance. Here, however, an essential theme is
rattled off to find the approval of the protagonists: the duration of the
intervention . Often the work is maintenance: to carry out a standard activity
without strategic objectives.
I take as an example who takes care of
the maintenance of websites. Other jobs, however, must aim towards complex
goals. And not too general, focused on the outcome. Take the blog as an example
: clear, it must be aimed at earning money. It must help sell and invoice. But
through which goals?
All
beautiful, but how long does it take?
Here we define the strategic work of a
professional blogger, one of those that is not limited to writing articles. You
have to understand and identify the target, you have to identify concrete
strategies and write SEO key content copywriting . But once these points have
been clarified, the aforementioned question arises : how long does it take? And
again, the doubt becomes more and more specific: how much do I have to wait for
my answers on the web? I do not know, this is the right answer.
Or better, I can make predictions. I
can say that, with a continuous rhythm and the right flow of resources, a blog
that I follow from a strategic perspective, has reached the steps estimated in
a year. Despite being in a very competitive sector. These successes concern the
positioning of web pages for informational keywords, the involvement of the
public in a community, the diffusion of the brand.
The
importance of the overall vision
And the sales target? When can you
increase your sales with the blog? To get results in such a specific context
you have to involve different figures. I have brought people potentially
interested in your product or service on the blog, an effective web marketing
strategy needs other pieces.
Evaluate the case of the blog. I
worked on the editorial calendar. But the SEO optimization who has cured it?
Does anyone take care of social media marketing? And of the various nuances
related to advertising? Still, is the work of email marketing to feed the leads
taken into consideration?
All this to get to an even more
important point: the product or service you want to promote is worthy of
attention? Is it the right price? Is it qualitatively superior? People often
want miracles from the web marketing campaign, which can be well studied. The
question "how long does it take" is not the right one: the whole
strategy of this world will not replace the importance of a holistic strategy.
A strategy that starts from a good
reflection on competition. There are several tools for the analysis of online competitors,
and this is the necessary confirmation to plan the web marketing activities.
With its times. Knowing, for example, which investment in terms of CPC is
located around a keyword can be the right step to get a first idea about the
months needed to tackle a topic.
It calculates that these tools allow calculating
also the index of difficulty related to a keyword, which for Semrush means to evaluate: "The
difficulty of having a good ranking among the results of the organic search for
a given keyword. The higher the percentage, the greater the difficulty in
obtaining a high ranking for a given keyword
".
The
time needed to get results
To ask how long it takes is
sacrosanct. Everything wants this information. But the advice I can give to the
players behind an effective
web marketing strategy are simple. The freelancer who works in this sector
can give a trivial and useful indication: do not fool yourself .
You often work on optimistic
information to bring the contact home. And have a new way to monetize your
business. The client presses and bends you to his will. But with the passing of
the weeks you realize that the situation is more complex, and that in the
requested period you can not satisfy the requests. But that has received
reassurance and confirmation. These situations can become annoying.
But the fault is yours alone. Because
you have given probable times for certain. So the advice to web professionals
is always the same: use maximum clarity and do not improvise certainties. On
the other hand, I suggest another point to the client: listen to the
professional's words . If you have decided to trust a name, you must trust. It
takes 6 months to get certain results? Well, this is his experience. The same
is true if you pronounce it with less clear words: the first points could show
up after a year.
But nobody has the certainty. What
does this mean? Maybe this person is not capable enough? Not able to provide
the right contribution? Perhaps you could reduce the time with a larger team ,
but also more expensive in economic terms. Although some processes have limits
that cannot be forced.
Like, for example, work on incoming links.
So I tell this to the buyer: choose a professional, entrust yourself and do not
expect miracles. In most cases they are defeats.
Effective
web marketing: your opinion
These are the steps necessary to have
an honest relationship with your client. The times necessary to obtain positive
results are variable, from contextualizing project by project. There is no
single vision or a recipe valid for everyone. Defining a priori temporal
resources for certain web marketing activities is difficult.
