Social Icons

Friday 12 June 2020

How to prepare your video surveillance system for winter?

Despite the mild temperatures of this month of October, autumn takes precedence over summer and brings the first frosts to dawn in some regions. These frosts herald a winter that is putting a strain on video surveillance systems. This period is dangerous for them because of the very low temperature, the wind, the rains, but also because of the drop in vigilance that you give it. In addition, burglars do not experience a drop in activity during the winter period. Here are 5 tips so that your winter does not reduce the efficiency of your video surveillance system.
Examine the optics
Before winter, go around your cameras to detect if the lenses are not scratched or broken. If they are split, the humidity will sound the death knell for your protection. A weakened glass will also be less resistant to attacks by the wind and what it projects.
Check your protective cases
The protective boxes of your cameras represent the first barrier against the weather. Your boxes must be in perfect condition, correctly positioned on the cameras and fully waterproof against dust and water.
Walk around your power cables
The power cables of your cameras suffer a lot in winter because of the permanent humidity. Your outdoor cameras are particularly sensitive to this power problem. Check that the cables are in good condition and that the protective sheaths are not split anywhere.
Check the inside of each case
Protective cases are often damaged by insects, rodents or even birds. Before winter, take care that none has been visited and therefore damaged by any intruder, and make sure that no rodent has planned to hibernate there.
Install a camera resistant to very cold temperatures
The best way to guarantee maximum and permanent protection during the winter is to install a weatherproof and extreme temperature resistant camera in the most vulnerable place.
How to assess the degree of protection required for your home?
Your home certainly needs a video surveillance system, no matter the risk of burglary or theft it faces. Today, each home is a potential prey for burglars who no longer seek only to enter the homes of the wealthiest, to steal money and jewelry. This new type of burglary is large-scale and is therefore based on the number of burglary homes. Each home therefore becomes a potential target for burglars who are better and better equipped. It is therefore necessary to assess the degree of vulnerability of your home in order to be able to respond to it with a sufficient degree of protection.


What neighborhood?
It is not the neighborhood you should be afraid of, but rather the lack of neighborhood. Burglars take advantage of alleys, courtyards, each dead end or little-used and not very visible way. They are also looking for entrance doors that are not directly visible through a neighbor's window. So you should pay attention to these details, even if you live in a dense urban area.
What lighting?
When you have an isolated house, the night becomes a considerable and difficult to control enemy. You must make sure that you illuminate your site sufficiently, so that it is visible from the nearest road. You can also opt for aisles lit by paths of LED lamps, which have a strong illuminating power on night silhouettes.
 Which access point?
Although it may seem obvious, you must ensure the quality of your front door and the capacity it will have to resist a burglary attempt. It must be equipped with at least three anchor points, either through a single lock or through 3 different locks. The protection offered by your front door will also determine the quality of insurance coverage for your claim.
How to choose a camera according to its exposure to light?
security camera in Chicago works on the basis of light outside its system, which allows it to accurately reflect the colors and shapes of what it films. Whether it films in black and white or in color, it must recover a minimum of predetermined light, in order to provide images which will be usable in the context of your video protection. This brightness must be measured before a camera is chosen for a particular room or a particular role. This article allows you to choose your camera according to the brightness under which it will evolve in the area in which you want to install it.
Choose the right cameras: wired or wireless?
When buying a video surveillance system, the first question faced by an individual is the following: should I install cameras connected by wires, or cameras connected by wifi? Beyond being a simple difference in aesthetics or visual comfort, the fact that your cameras are connected by wire or not determines a number of important parameters. Before you start installing a video surveillance system, it is therefore essential to know the advantages and disadvantages of these two types of video surveillance systems. This article will help you choose between wireless cameras and wired cameras, depending on how much protection you want for a particular room.
Discretion or deterrence?
Two approaches to video surveillance determine the appearance of your video surveillance system. If you decide that your video surveillance system must be visible and dissuasive, install cameras connected by wire. If, on the contrary, you want your surveillance to be discreet and only have an effect once the intrusion has been committed, bet on more discreet wireless cameras.
Solidity or simplicity?
Your video surveillance system must adapt to its vulnerability. A store owner will often opt for a wireless system, which is more difficult to vandalize than a system with easily breakable wires. An individual wishing to worry little about the qualities of a wifi connection will opt for a simpler system, in a context where the chances of vandalism are more reduced.
 Maintenance or technology?
These two types of systems require different levels of maintenance. The wired system requires attention to the condition of the wires, and regular DIY work on painting or coating in the areas carrying the Chicago CCTV camera. A wireless and more autonomous system and does not need such meticulous maintenance. However, an owner of this type of system must know a minimum of wireless connections and exchanges.

The factors influencing CTR: what they are and how to work with them


There are 3 most important factors to work on to improve Click through Rate. In this article we give you some tips to make them perform.

What are the factors that influence the Click Through Rate (CTR) , that is the click rate in the search? A recent study by Ignite Visibility , an American digital marketing agency, says that there are three elements that have the greatest impact on CTR:
  • The meta description : 62.9%
  • The brand name : 24.2%
  • The title tag : 13%

Other data to be taken into consideration in a Search Engine Optimization (SEO) strategy relate to improvements in search results of the last year, in particular starting from January 2019: for example, the inclusion of featured snippets and other elements of the SERP.

In this article we go into more detail, so that we can better understand the importance of these factors in making users click on a result related to their online business.

CTR and Meta description

As we have seen, the factor that most influences CTR is the meta description . Hence the importance of writing descriptions that intrigue the reader, that attract attention and manage to convince him in about 250 characters.

Although it has been known since 2009 that the meta description is not a ranking factor, if well prepared it has an enormous impact on the CTR.

How should a good meta description be?

  • It must contain at least the main keyword , to prevent Google from automatically creating its own meta description
  • It must be unique and not a repetition of descriptions of other pages
  • Must suggest something more than the title
  • It is important that it contains a Call To Action (CTA)
  • It must not exceed the number of characters

CTR and branding

The data, perhaps more unexpected than this study, is that relating to the important influence that brand recognition has on CTR . 24.2% of respondents say that in search results, they only click on the results of the brand they have already dealt with in the past.

For this reason, with a view to improving the Click Through Rate , it is important to work on brand awareness , or on the degree of recognition of a product by the consumer through the name or logo.
To ensure that the user has imprinted the brand of the company where you work, you can invest in social media marketing strategies and in virtual places where the company can actively respond to reviews and offer solutions to customer problems.

CTR and Title

The most important part of the search result, which is also a ranking factor, is the title tag which, according to the Ignite Visibility survey, influences the CTR for 13%.
Thinking about creating a title tag by filling it with keywords can bring immediate results, but for a long time it could give significant disadvantages, namely a penalty by Google and, therefore, a low CTR.

To optimize the title and encourage the increase in CTR, it is necessary to follow some good practices, which we summarize below:
  • The title tag must not exceed 60/70 characters , to prevent Google from truncating the sentences in the SERP
  • Like the metadescription, the title must be unique and not a copy of others on your web pages;
  • It must be as clear and explicit as possible . Here are some examples: "How to ...", "Guide to create ...", "3 tricks that not everyone knows"
  • It must provide solutions to common problems;
  • The use of numbers , but also of square brackets and hashtags , can greatly attract people's attention;
  • Preferring common sense and balance is the best way to create a convincing title tag . Exaggerations must be avoided.



 
Digital Marketing India